The funny thing about great UX

The user experience has always been of paramount importance here at Newborne when developing Apps and other online digital experiences. For a long time now it's not simply been about the look and feel of an interface but how easy it is to get from A to B and perform tasks X and Y.

User Experience as a term in itself is much more common than it was only a few years ago, especially where digital products are concerned with websites and applications becoming ever more involved in our day to day lives. The fact is, today a great user experience makes the difference between a successful product and a failure.

Since mobile apps arrived on the scene, the ability to interact so easily and cohesively with mobile touch screen technology means UX has exploded and design has almost taken a back seat in comparison. Sure, it has to look great and there are no compromises in that department, but if it's a pain to use, it won't get used - so you can kiss your investment of thousands good bye, even if it was pretty damn good looking.

Mobile apps are now such an integral part of our lives that we need them to almost feel like an extension of ourselves, so the UX is vital. If it's even slightly amiss then it feels like a burden to the user, when it should be a pleasure.

The funny thing is, there is a limited appreciation for great UX from the users standpoint. They will tell you if it's cumbersome, if there's something missing or if it simply doesn't work. On the other hand when it is great UX, the user is quiet. Quietly using your application or surfing your website without a murmur, simply happy to carry on using it and therefore allowing it to be part of their everyday lives. It's adopted!

Great UX is all about serving the users needs and objectives and therefore meeting the objectives of the business. This is only ensured through intensive research, effective digital strategies, detailed planning and of course prototyping and usability testing.

It is worth mentioning that todays user is much more discerning than a decade ago when digital applications were less mainstream especially in the mobile space. So there actually can be a quiet appreciation from the user when something works as well as or better than expected, especially if the previous app they tried was poor.

So how to measure a good user experience? There are obviously a number of complex methods and techniques but a good rule of thumb...  Quiet user? Good news. If they kick up a fuss, then it's back to the drawing board.